Perhaps “The Doubleplusungood Doctrine”?
Broadcasting and Cable has a report on a talk by an FCC honcho:
FCC Commissioner Robert McDowell had a message for Democrats, or anyone else contemplating trying to re-impose the fairness doctrine: The move could undermine the justification for existing localism and children’s TV regulations, and could be used against public radio.
He also suggested it would not come back wearing a big sign saying, “it’s me, the fairness doctrine,” but would likely instead be rebranded.
…
McDowell warned that if the doctrine were revived, it might not “wear the same label. That’s just Marketing 101: if your brand is controversial, make a new brand,” he told his audience.
He suggested the doctrine could be woven into the fabric of policy initiatives with names like localism, diversity or network neutrality. “According to some, the premise of any of these initiatives is similar to the philosophical underpinnings of the Doctrine: the government must keep electronic conduits of information viewpoint neutral,” he said.
McDowell suggested that a stealth version of the doctrine may already be teed up at the FCC in the form of community advisory boards to help determine local programming. McDowell says he is fine with those boards if they are voluntary–some stations already seek such input. But that if they are required, as the FCC has proposed, “Would not such a policy be akin to re-imposition of the Doctrine, albeit under a different name and sales pitch?”
McDowell also said that efforts to re-impose the doctrine could stretch to cable, satellite, and even the Internet. “Certain legal commentators have suggested that a new corollary of the Doctrine should be fashioned for the Internet, on the theory that web surfers should be exposed to topics and views that they have not chosen for themselves,” adding: “I am not making this up.” (emphasis added)